If you’re running a tech startup, chances are you’ve heard of FoundersCard. It’s essentially the “black card” for entrepreneurs, offering up perks, networking opportunities and something even more coveted: an aura of exclusivity.
A FoundersCard membership brings discounts at more than 250 merchants that cater to the tech crowd, like Virgin Atlantic — the airline of choice for many in Silicon Valley — and the Ace Hotels mini-chain, where Facebook founder Mark Zuckerberg likes to crash. Even Apple has signed on, giving FoundersCard members access to its “preferred pricing” program, which offers a smattering of discounts and freebies.
The concept was hatched two years ago by Eric Kuhn, who set out to create the kind of loyalty card he wishes he’d had during his first entrepreneurial stint.
Back in 1999, Kuhn founded Varsity Books, an online textbook retailer that raised scads of money, went public and then went bust. The ailing company got kicked off the Nasdaq exchange after its share price plunged. (…)


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